Question 4 – How did you choose the project that you started with?
“For us, what we wanted was a small, scaleable project. Something easy to manage, something that was quick to measure so that’s what we looked for. Something that if we needed to we can scale up afterwards and something that was a relatively low cost entry point. You can spend a lot of money on some technology solutions and we have done and when they don’t work well, there’s a lot of pain to go through. So starting small, scaleable and something that would be a benefit to our business.”