‘We pointed out that that’ll actually free up their time to do other things’ – How Edward O’Rourke navigated internal resistance to Digital Transformation

Question 5 – Did you encounter much resistance internally, and, if so, how did you counter that?

“There was some resistance internally. I think headlines in the press and Stephen Hawkins talking about how robots are gonna take over our jobs and destroy the world, that sort of thing. There’s a lot of emotive statements going in the headlines and the moment you say ‘Well, we’ll bring the software robot to do a task’, people are all ‘Who are you looking to make redundant?’ So we change that by actually pointing out the tasks the robot was going to do was the mundane that nobody wanted to do. We pointed out that that’ll actually free up their time to do other things, pointed out how to increase accuracy and efficiency, so, in the end it was easy because we chose relatively straightforward tasks for this first project, it meant we could sort of sell that one relatively easily to the staff.”